We fix your marketing data so you know what channels drive ROI.

We are an analytics agency that helps Shopify brands optimize each dollar of ad spend.

Capture the right data

Centralize your data in one place

Visualize with dashboards

Optimize your ad spend

Clean up and centralize your marketing data for more impactful reporting

Marketing and website data can be quite messy, and is often scattered across various platforms. There’s almost always discrepancies between platforms, causing teams to spend more time reconciling data rather than delivering actionable insights.

We’ll clean up your data, get it all in one place, and use it to build actionable dashboards for your team as a single source of truth.

Understand ROI of each channel in a Privacy-first world with Google Meridian’s MMM

Using Marketing Mix Modeling (MMM) in Google Meridian, we can help you measure channel effectiveness more robustly than traditional ROAS data reported by ad platforms.

Once we estimate ROI for each channel, we can tell you how much to spend on each platform to maximize revenue.

Problems we solve:

Innacurate Marketing Data?

Common problems include:

  • Incorrect tagging in Google Tag Manager

  • Missing ecommerce events and duplicate events

  • Google and Meta Ad pixels not working

  • Revenue on GA4 not matching Shopify

  • Poor attribution data due to privacy restrictions

Scattered Data sources?

Common problems include:

  • No single source of truth

  • Inconsistent metrics across platforms

  • Slow reporting due to manual data pulling

  • Limited control over your data

  • Data security issues

Ineffective reports?

Common problems include:

  • Graphs, reports and dashboards not leading to action

  • Too much data, not enough insights

  • Slow dashboards

  • No clear recommendations

  • Not interactive

Wasted Ad Spend?

Common problems include:

  • Not knowing which channels drive revenue

  • Inefficient ad budget allocation to platforms

  • Following poor ROAS data from Ad platforms

  • Difficulty in measuring ROI of high-funnel campaigns

  • Over-attributing revenue to search campaigns

What our clients say

Rebecca Remley

CEO at Wedderspoon

“Julian and Ben are exceptionally bright, technically savvy, and highly skilled at analyzing data. They helped Wedderspoon integrate our sources of data into a system that allows us to look at information from every viewpoint and to quickly pivot to seize a digital opportunity. If you are looking for help in this area, I recommend them highly!”

Taylor West

CMO at Honeycomb Quill

“If you need to step up your digital analytics, Google Analytics tagging, DTC/website performance analysis, statistical modeling, etc. I recommend you talk to Julian Baneth and Ben Baker at Baneth & Baker Analytics. They are super smart, creative, highly collaborative, and hungry to make an impact. They've also done fantastic work with us. Highly recommended.”

Jenny Carter

CEO at Stag & Hen

“They built a customized Looker Studio report that helped my team make sense of our marketing data. They were knowledgeable, easy to work with, and found creative solutions to our unique challenges. Their strong understanding of marketing strategy and the customer journey made the report highly usable and insightful, empowering us to make smarter, data-driven decisions.”

Client Results

We helped the largest seller of manuka honey in North America get the following results:

Leveraged marketing analytics to help increase DTC revenue by 43% annually

Identified optimal landing pages, increasing conversion rate by 2x

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Increased organic search clicks by 190% and improved organic search position by 15%

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Migrated systems to GA4, BigQuery, Google Tag Manager to enable advanced data tracking

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Boosted website traffic by 173% using a statistical model from GA4 data

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Built a centralized ecommerce dashboard integrating data from 12 sources

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Why Choose Us?

Marketing + Technical Expertise

We’re not just experienced data scientists and econometricians – we are marketers first.

Tailored to your needs

Unlike one-size-fits-all software, we’ll customize our services based upon your analytics needs.

High ROI

Every dollar you invest in us will pay for itself by ensuring you get the most out of every dollar of ad spend.