Discover the power of your data.

Experience our tailored marketing analytics solutions designed to drive growth and elevate your business.

We are a marketing analytics consulting firm dedicated to improving the performance of Shopify e-commerce brands and ad agencies through data-driven insights. Leveraging tools like Google Analytics 4, Google Tag Manager, Google BigQuery, and Google Looker Studio, we specialize in transforming digital marketing data into actionable strategies that significantly improve decision-making, marketing optimization, and ROI.

Discover the Impact

Services

Data Tracking and Accuracy

  • Google Analytics 4 and Google Tag Manager

  • Data reporting and Visualization

  • Website Tracking and Audit Services

  • Data Warehousing in BigQuery

Marketing Performance and Strategy

  • Multi-Touch Attribution (MTA)

  • Media Mix Modeling (MMM)

  • Amazon Analytics

  • Social Media and Influencer Analytics

  • Email Marketing Analytics

Website Optimization

  • Website Speed Optimization

  • Conversion Rate Optimization (CRO)

  • Competitor Analysis 

  • A/B Testing

  • Search Engine Optimization (SEO)

Advanced Technologies

  • Machine Learning/AI

  • Audience Segmentation

  • Software Solutions and Consulting

What People Are Saying

“Julian and Ben are exceptionally bright, technically savvy, and highly skilled at analyzing data. They helped Wedderspoon integrate our sources of data into a system that allows us to look at information from every viewpoint and to quickly pivot to seize a digital opportunity. If you are looking for help in this area, I recommend them highly!”

— Rebecca Remley, CEO at Wedderspoon

“If you need to step up your digital analytics, Google Analytics tagging, DTC/website performance analysis, statistical modeling, etc. I recommend you talk to Julian Baneth and Ben Baker at Baneth & Baker Analytics. They are super smart, creative, highly collaborative, and hungry to make an impact. They've also done fantastic work with us on the marketing team. Highly recommended.”

— Taylor West, CMO at Honeycomb Quill

Client Results

Leveraged marketing analytics to help increase DTC revenue by 43% annually

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Identified optimal landing pages, increasing conversion rate by 2x

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Increased organic search clicks by 190% and improved organic search position by 15%

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Successfully set up GA4, Google Tag Manager, and Google BigQuery, along with setting up monthly e-commerce reporting dashboards

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Boosted website traffic by 173% using a statistical model from GA4 data

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Developed machine learning models for optimal retargeting and segmentation

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