Friends since grad school, Julian and Ben both earned their M.S. in Economics at the University of North Carolina at Charlotte, where they helped professors teach classes and conducted valuable economic research and data analysis. Shortly after graduating, they reunited when they had the chance to work under the former COO and CFO of Hebrew National, specializing in data analytics consulting for e-commerce brands. After delivering powerful results for clients, this successful collaboration motivated them to establish Baneth & Baker Analytics. Today, they are committed to providing innovative marketing analytics solutions that drive value and enable informed decision-making for businesses across diverse industries.