Spendimize

Marketing Budget Optimization Tool

***Select your marketing strategy, input your spend, impressions, clicks, and revenue data for each channel, and let our algorithm calculate the optimal spend levels for each platform to maximize performance.***

1. What is your marketing goal?

Select your marketing goal:

Brand Awareness (top-of-funnel focus): Maximize visibility and reach to introduce the brand to new audiences.

Engagement and Traffic (mid-funnel focus): Drive qualified clicks and audience engagement to warm up potential buyers.

Performance and Profitability (bottom-of-funnel focus): Drive high-converting traffic and maximize revenue efficiency.

2. What time period do you want to calculate optimal spend for?

Select a time period:

Week

Month

Quarter

Year

3. What is your total budget for the week that you want optimal spend for? (Best practice is to use total spend in previous week)

Total Budget: *The budget you enter here must be equal to or greater than the sum of your inputted spends across all channels.

4. Add your marketing channels

Input the amount of spend, impressions, clicks, and attributed revenue that each channel gets in an average week.

*If you don't know historical averages for each, you can also use previous week values.

Add or remove channels:

5. Run Optimization

Run the optimization. We will find the levels of spend that maximize the sum of the weighted KPI's.