Empowering Your Brand

We provide competitive and scalable solutions designed to tell you which marketing channels are working and which aren’t. From website analytics audits to Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and machine learning technologies, we strive to leverage your marketing data to its fullest potential.

Services

Data Tracking and Accuracy

Achieve precise and reliable data insights with our comprehensive tracking and accuracy services. We integrate advanced tools and solutions to capture key interactions on your website and consolidate data for easy access and analysis. With regular audits, we ensure your analytics remain accurate and dependable, providing a solid foundation for informed decision-making.

  • GA4 and GTM

  • Data Reporting and Visualization

  • Website Tracking and Audit Services

  • Data Warehousing in BigQuery

Marketing Performance and Strategy

Our marketing performance measurement services provide a comprehensive understanding of your marketing efforts. In recent years, stricter website privacy regulations have seriously affected the quality of data reported on analytic and ad platforms. We help navigate this change by offering services like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) to analyze the customer journey and help you get the most value out of each dollar you spend. We also thoroughly analyze various campaigns, including Amazon, social media, and email, to help you get a holistic view of your marketing mix. After our analysis, we deliver actionable insights and reporting, enabling data-driven decision-making.

  • Multi-Touch Attribution (MTA)

  • Media Mix Modeling (MMM)

  • Amazon Analytics

  • Social Media and Influencer Analytics

  • Email Marketing Analytics

Website Optimization

Boost your website's performance and user experience with our comprehensive services. We strive to improve page load times and provide effective keyword research SEO strategies. Through our recurring code audits and competitor analysis, we shape your website strategy to give you an edge over your competition.

  • Website Speed Optimization

  • Conversion Rate Optimization (CRO)

  • Competitor Analysis

  • A/B Testing

  • Search Engine Optimization (SEO)

Advanced Technologies

We leverage advanced marketing tools and software to enhance your business's performance. By utilizing AI and machine learning, we identify optimal audience segments to target and make forecasts of metrics like revenue, traffic, click-through rate, and conversion rate. Third-party software is an essential part of developing your marketing strategy, which is why we recommend and find insights through these softwares to help you gain a competitive advantage.

  • Machine Learning/AI

  • Audience Segmentation

  • Software Solutions and Consulting

 FAQs

  • At Baneth & Baker Analytics, we ensure that your data collection is precise and comprehensive, allowing you to make informed decisions about your digital marketing strategies. Our services include:

    • GA4 and Google Tag Manager Setup: Expert configuration to ensure all key interactions are tracked accurately.

    • Data Warehousing in BigQuery: Consolidating data across multiple platforms for a unified view.

    • Data Tracking and Accuracy Checks: Ensuring continuous data integrity and accuracy.

  • Optimizing your website for user experience and performance is crucial for retaining visitors and driving conversions. Our optimization services include:

    • Website Speed and Performance Optimization: Ensuring your site loads quickly and efficiently.

    • Conversion Rate Optimization (CRO): Defining and monitoring conversion funnels with continuous testing and implementation of insights.

    • Search Engine Optimization (SEO): Implementing effective on-page and off-page SEO strategies, backed by thorough keyword research.

    • Competitor Analysis: Leveraging insights to inform and refine your website strategy.

    • Regular Website Audits: Identifying and resolving performance bottlenecks in your site’s code.

    Our holistic approach ensures your website is user-friendly and primed for success.

  • Effective marketing performance measurement is essential for driving actionable strategy. Our services include:

    • Multi-touch Attribution: Accurately tracking all ad touchpoints to understand the customer journey.

    • Media Mix Modeling: Optimizing marketing spend and adjusting strategies based on detailed analysis.

    • Reporting and Dashboards: Providing actionable insights through frequently updated dashboards.

    • Amazon Analytics: Measuring Amazon sales and product level data in Vendor/Seller Central.

    • Social Media and Influencer Analytics: Measuring ROI and effectiveness of social media accounts and influencer partnerships.

    • Email Marketing Analytics: Targeting and measuring email campaigns for optimal ROI.

    We help you translate performance data into strategic actions that drive results.

  • Staying ahead of the competition requires leveraging advanced tools and technologies. We offer:

    • Software Solutions and Consulting: Implementing and optimizing advanced marketing tools.

    • Machine Learning/AI: Utilizing predictive analytics and customer segmentation to enhance marketing strategies.

    • Retargeting Campaigns and Audience Segmentation: Personalizing marketing efforts for maximum impact.

    Our expertise in advanced technologies ensures you get the best insights for informed decision-making.